SKYFALL - Official Trailer

From this trailer we can tell that this film is an action. There are many genre genre indicators throughout the trailer. The establishing shot of this trailer shows the main character holding a gun, this gives us the impression that there will be fight scenes and that he is a secret agent type character, therefore showing it is an action. A gun would connote violence and confrontation. The music at the start of the trailer is very tense, which would show that the film is very serious. The tension builds up to James Bond being shot, after this happens the sound slows down, throughout the middle of the trailer the intensity of the sound changes frequently. The last stage of the trailer has fast paced intense sound which is a convention of an Action film. In the last 30 seconds of the trailer fast paced editing is used, fast paced editing is also a convention of action films. Two shots in the trailer show James Bond with a woman. Romance could be seen as a unique selling point to woman as stereo typically woman enjoy watching films containing Romance.

From this Trailer the audience will see that the main character is Daniel Craig who plays James Bond, this character gets a lot of screen time in the trailer. With Daniel Craig having lots of screen time it enables the audience to warm to him, as they will get to know a lot about him from this trailer, the trailer shows many of his characteristics. In the trailer he is shown to be brave as he is seen to be in very dangerous situations as he fights with enemies. Another characteristic shown is that he is caring as he is shown to be with two woman in the trailer, the audience will warm more to this character as they have seen different sides to him. Daniel Craig would be a huge unique selling point for this film. Daniel Craig is a very well respected actor, with a very good reputation.

The titles at the end of the trailer are in a Bold white font, which is a common theme in Action films, with the font being white it would show that the film is very serious, this would mean it fits in with the film, as we can tell the film is of a serious nature. Also in the titles the iconic '007' is shown, this is shown in all James Bond films. Also at the end of the trailer, it shows the film came out in November, this is also shown in bold, white font. We also find out that this film was made by Colombia pictures.