22 Jump Street - Final Red Band Trailer (Official)

From this trailer it is very clear that the genre of this film is Comedy. One genre indicator is that the two main characters are very child like and come across as stupid. At the beginning of the trailer the two characters are shown to be bickering and making juvenile comments. In that scene they are seeking relationship advice, which in itself is seen as quite stupid. In some comedy films there is a task that has to be completed or a goal people want to achieve, in 22 Jump Street the task is to catch the people who are dealing drugs.

Another genre indicator is the setting of the film. In Comedy films, the stereo typical setting is a place that has a welcoming atmosphere, and this is shown in the trailer. The are shots of huge parties and people drinking alcohol, this would suggest the film is a comedy. In the beginning of the trailer the non diegtic sound is almost like the start of a child's bedtime story , this would show the audience that these two characters are very stupid and juvenile. In the middle and end of the trailer the non diegtic sound is much more fun, which links with the film.

The actors Jonah Hill, Channing Tatum and 'Ice Cube' would all be seen as unique selling points. All of these actors have good reputations and they will make the film more appealing. These three actors all have a lot of screen time in this trailer, this means the audience could warm to them. I think that from this trailer the audience would definitely warm to both Channing Tatum and Jonah Hill. This is because both of them are shown to be harmless, funny and entertaining.

Also from this trailer we can see that this film is made from Columbia Pictures and MGM Pictures. The trailer also shows us that the film will be released 'This Summer'. The font of the titles is in red and white, this could suggest that the film is not serious and that it is exciting. If a film is of a serious nature then the font tends to be either black or white.