The Dark Knight HD 1080p Trailer

From this trailer we find out that the genre of this film is action. There are many genre indicators in the trailer, one of which is that there is a lot of stunts and explosions. The stunts in this trailer include lorries being flipped over and 'Batman' smashing through windows, explosions and stunts are stereo typically shown in almost all action films. Also another genre indicator is that you can clearly see that there is a Hero and a Villain. The hero shown in this trailer is Batman, and the villain is 'The Joker'. Both of these characters get a lot of screen time in the trailer, this would give the audience the impression that they would both play integral parts in the film. It is easy to see that 'The Joker' is the villain as the things he does come across as creepy and villainous, this would make the audience detest this character. On the other hand the audience would warm to 'Batman', this is because he is shown to be against 'The Joker' which would mean the audience would grow to like his character even more.

The non diagetic sound in this trailer is very mysterious in the beginning of the trailer, it seems as if it is building up to something, in the middle and end of the trailer the sound speeds up, when the sound speeds up the amount of shots increase. In the end of the trailer fast paced editing is used, which links well with the upbeat, fast paced sound. Fast paced editing makes it seem more entertaining and exciting, it is conventionally used in action films. From the trailer we can see that the film is located in a city, this subverts to the stereotype of some action films, as stereo typically action films are set in an exotic location. In my opinion having the film set in a city is a good thing, as it makes the film seem more modern and it makes it stand out, the location could possibly be seen as a unique selling point.

From the trailer we see that the 'The Dark Knight' is associated with Warner Bros, also we found out that the film came out on July 18th. The font of the titles are in bold which is conventionally used in action films, bold font shows that the film is quite serious. Also the font is in the color blue, in action films the font is usually in blue, black or white. The actors Michael Caine, Christian Bale and Heath Ledger would be seen as unique selling points. All of these actors are well respected and have very good reputations. They all have a lot of screen time in the trailer.